The Masters of Beef Advocacy
Consumers love beef. They love the sizzle of a steak on the grill and biting into a thick, juicy burger. But they have questions. Where does beef come from? Is it safe? Is proper care given to animals and the environment?
We have a great story to tell. Beef producers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America’s dinner tables. We need to be passionate and vocal in telling our story.
That’s what the Masters of Beef Advocacy (MBA) program is about…equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the Internet.
Earn Your MBA
The MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry. MBA candidates will be required to complete six courses in beef advocacy, including:
• Modern Beef Production – Sharing the many benefits of modern, efficient U.S. beef production
• Animal Care – Explaining our commitment to raising healthy animals
• Beef Safety – Communicating why producing safe food for consumers is a top priority
• Beef Nutrition – Explaining how great-tasting beef strengthens and sustains our bodies
• Environmental Stewardship – Sharing how we’re protecting the environment for future generations
• The Beef Checkoff – Communicating the value of your investment in growing demand for beef
Following completion of these courses, each candidate will be invited to attend a “commencement” training session focusing on online advocacy (Facebook blogs), one-on-one conversations with consumers and working with the media.
Enter the Real World
Once you have completed all six courses you will be invited to join the Masters of Beef Advocacy Alumni Association – a virtual community for MBA graduates to share success stories with fellow MBA graduates, as well as download the latest talking points, fact sheets and presentations you need to be “everyday advocates.” This can be as simple as talking to friends, family and neighbors. Graduates also will be equipped to with tools to reach out to broader audiences in their communities by:
• Giving presentations – schools, civic organizations, etc.
• Getting active in the online environment – posting comments/video on Web sites, blogging, etc.
• Participating in media interviews – print and/or broadcast media
All beef producers and others in the beef community with a genuine interest in promoting the beef industry are invited to enroll in the MBA program. You can enroll as part of a group/class or complete the program on your own schedule. THERE IS NO COST TO PARTICIPATE!
To enroll, fill out an application online. For more information, send an e-mail or contact Daren Williams at the National Cattlemen’s Beef Association (303-694-0305).